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Pantone LLC, the global color authority and provider of professional color language standards and digital solutions for the design community, announced the launch of its special edition Pantone SkinTone™ Guide. This launch marks the 10th anniversary of the development of the product, which has now evolved to incorporate even more diverse shades, with a total of 138 shades and is integrated within Pantone’s digital platform, Pantone Connect.



The Pantone SkinTone Guide was developed by Pantone color scientists by measuring thousands of actual skin tones across the full spectrum of human skin types. Now, the newly expanded 2023 SkinTone™ Guide includes 28 new shades in addition to the 110 existing SkinTone™ Guide shades. These 28 new shades consist of a wider array of darker tones and yellow undertones, an expansion inspired and informed by Pantone customers seeking out specific color matches that represent their communities.


Shantell Richardson, Co-owner of Trim Knowtions, who provides high quality branding and fashion embellishments for creative designs, said of the product, “For years the apparel industry has been without the vocabulary to describe the full breadth of skin tones we embody. The Pantone Skintone tool acts as a new dictionary, redefining our understanding and expanding our standards around the word “nude”. When it comes to trimmings and accessories, materials in a wide range of neutral skin tones provide the perfect foundation for beadwork, particularly in bridal wear.”


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